Campaign Intelligence Proposal · CA-18

580K+
Voter Records
at your fingertips.

A complete data intelligence package for the Demers for Congress campaign — powered by JustPlainData.com and Bravo Ad Solutions.

The Data Asset

What's Inside the 580K Records

Every registered voter and consumer in CA-18 — enriched with contact info, demographics, employment, income, and more.

0

Total Records

0%

Have Email

0%

Have Mobile

0%

Have Address

Full Names
587,710100%
Personal Emails
493,32483.9%
Mobile Phones
368,44462.7%
Home Addresses
564,41896.0%
Job Titles
117,40320.0%
Income Data
294,28350.1%
Homeownership
311,53053.0%
LinkedIn URLs
134,24322.8%

Top Cities in CA-18

San Jose
18,924
Salinas
3,997
Santa Clara
3,107
Milpitas
2,360
Watsonville
1,800
Morgan Hill
1,650
Gilroy
1,610
Hollister
1,137

Income Distribution

$75K–$100K
57,432
$100K–$150K
54,557
$60K–$75K
42,181
$20K–$45K
41,128
$45K–$60K
31,214
<$20K
23,925
$250K+
23,261
$150K–$200K
11,313
$200K–$250K
9,272

298,103

Male · 50.7%

278,820

Female · 47.4%

🏠

276,999

Homeowners · 89% of known

👨‍👩‍👧

218,484

Have Children · 37.2%

Sample Records

Real People. Real Data.

One sample card from each major voter segment — the most complete, most recently updated records in the dataset. Names abbreviated for privacy.

🏥

Healthcare Worker

4,894 in dataset

45/48 fields

Marisa C.

Clinical Operations Manager

Technical Resources International

Location

San Jose, CA 95128

Income

$60,000–$74,999

Age

55–64

Net Worth

$150,000–$249,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
💻

Tech Professional

13,543 in dataset

47/48 fields

Arzu S.

Software Development Manager, VP

Envestnet

Location

San Jose, CA 95125

Income

$200,000–$249,000

Age

65+

Net Worth

$500,000–$749,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
📚

Educator

6,341 in dataset

46/48 fields

Matt H.

Principal

Fehr & Peers

Location

San Jose, CA 95126

Income

$75,000–$99,999

Age

55–64

Net Worth

$750,000–$999,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
🏢

Business Leader

32,323 in dataset

48/48 fields

Enrique M.

Corporate Sales Manager

Wolters Kluwer

Location

San Jose, CA 95110

Income

Less than $20,000

Age

45–54

Net Worth

$2,500–$24,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
🔧

Trades & Labor

4,789 in dataset

46/48 fields

Claudia G.

Technician

Infinera Corporation

Location

San Jose, CA 95132

Income

$60,000–$74,999

Age

55–64

Net Worth

-$2,499 to $2,499

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
🌾

Agriculture

503 in dataset

45/48 fields

Randy H.

Branch Manager

Applied Industrial Technologies

Location

Watsonville, CA 95076

Income

$150,000–$199,999

Age

65+

Net Worth

$500,000–$749,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
Voter Roll Enrichment

Raw Voter Roll vs. Enriched Profile

See what happens when we take a standard voter registration record and enrich it with our data — turning a name and address into a fully actionable voter profile.

Raw Voter Roll

Maria L. Gonzalez

Standard voter registration file

Full NameMaria L. Gonzalez
Residential Address1247 Oak Valley Dr, Gilroy, CA 95020
Mailing AddressSame as residential
CountySanta Clara
Registration Date03/15/2018
Party AffiliationNo Party Preference
Precinct4127
Email Address Not available
Phone Number Not available
Age / Date of Birth Not available
Income Level Not available
Homeowner Status Not available
Job Title Not available
Vote History Not available
Propensity Score Not available
Net Worth Range Not available
Children in Household Not available
LinkedIn Profile Not available

7 of 18 fields available · 39% complete

Enriched Profile

Maria L. Gonzalez

Enriched via JustPlainData.com

Full NameMaria L. Gonzalez
Residential Address1247 Oak Valley Dr, Gilroy, CA 95020
Mailing AddressSame as residential
CountySanta Clara
Registration Date03/15/2018
Party AffiliationNo Party Preference
Precinct4127
Email Addressm.gonzalez***@gmail.com
Phone Number(408) ***-7214
Age / Date of Birth38 · Born 1988
Income Level$75,000–$99,999
Homeowner StatusHomeowner · Single Family
Job TitleRegistered Nurse
Vote History4 of 5 recent elections
Propensity Score82 / 100 (High)
Net Worth Range$250K–$499K
Children in Household2 children
LinkedIn Profilelinkedin.com/in/m-gonz***

18 of 18 fields available · 100% complete

11 new data points per voter · 580K+ records

Every enriched field unlocks a new targeting dimension. Email and phone enable direct outreach. Income and homeownership inform messaging. Propensity scores prioritize who to contact first. Vote history reveals persuadable voters. Together, they transform a static list into a living campaign intelligence platform.

Request CA Voter Roll
Pricing Breakdown

Campaign-Grade Data. Fraction of the Cost.

Compare what you'd pay on the open market vs. what you pay through JustPlainData.com.

Service
Market Price
JPD Partner
Chris Price
580K+ Voter Contact Records
$30,000–$60,000
$8,000–$10,000
$1,500
Data Warehouse w/ Maps API & CRM
$20,000
$10,000
$1,250
Postcard & Static Ad Generation
$1,000+
Included
FREE
Additional Landing Pages
$500–$2,000/each
$350/each
$200/each
Voter App — Login + Routing + Talking Points
$50,000+
$15,000
$4,950
Weekly Consultation & Planning (up to 5 hrs/wk)
$2,000–$5,000/mo
$1,500/mo
FREE*
TOTAL
$102K–$133K+
$33K–$35K+
$7,700+

Your Savings

Up to 94% off market price

The same data, platform, and voter app that national campaigns pay $100K+ for — delivered to the Demers campaign starting at $7,700.

Full Access

Every Channel. One Platform.

Access will be given to anyone on the campaign using Facebook, email, direct mail, and more. Pull specific individuals in CSV form for all channels.

Email Outreach

493K+ personal emails. Export targeted lists by zip, income, age, or job title for direct email campaigns.

Facebook & Social

Upload custom audiences from the dataset. Target voters by segment on Facebook, Instagram, and more.

Direct Mail

564K+ verified home addresses. Generate postcard designs and export mailing lists by neighborhood.

Phone Banking

368K+ mobile numbers. Build call lists filtered by city, age range, or voter segment for phone outreach.

CSV Export

Pull any segment as a clean CSV. Filter by county, city, zip, income, job, age — download and use anywhere.

Ad Creative Generation

FREE

Postcard and static ad generation included FREE. AI-powered creative targeting each voter segment.

Social Media Management — $1,000/mo

Full social media management is available but not recommended if you already have someone handling it. This is an optional add-on for campaigns that need end-to-end social support.

Voter App

Personalized Voter Outreach App

A custom-built app that gives every canvasser, volunteer, and campaign staffer personalized talking points for every door they knock.

Secure Login & Roles

Campaign staff, volunteers, and team leads each get role-based access. Secure authentication ensures only authorized users see voter data.

Optimized Door-to-Door Routing

GPS-powered route optimization. The app plots the most efficient walking path through each neighborhood, saving hours of canvassing time.

Personalized Talking Points

For every person on the list, the app generates tailored talking points based on their income, job, age, homeownership, and local issues — so every conversation feels personal.

Real-Time Team Tracking

See which doors have been knocked, which conversations happened, and track volunteer progress across the district in real time.

Voter App Value

$50,000+

Market Price

$4,950

Chris Price

Login, GPS routing, personalized talking points per voter, real-time team tracking — a complete canvassing platform built on your 580K records.

Additional Landing Pages — $200/each

Need issue-specific pages, event pages, or targeted outreach pages? Each additional landing page is built custom at $200/each — compared to $500–$2,000 from typical agencies. Perfect for A/B testing messaging across different voter segments.

Data Warehouse

CRM + Maps API + Full Intelligence

A custom-built data warehouse with Google Maps integration, CRM functionality, and demographic overlays — already live at /admindash.

District Map with Density Overlay

Google Maps API with color-coded zip code density circles. Click any zone to see voter counts, demographics, and income breakdowns.

Full CRM with Search & Filter

Search by name, city, zip, or job title. Filter by county. Export filtered CSV data for targeted canvassing and outreach.

AI-Powered Analytics

Built-in AI assistant answers questions about voter demographics, income patterns, job distributions, and campaign strategy.

Data Warehouse + Maps + CRM

Custom-built for the Demers campaign. Market value $20,000.

$20,000

$1,250

Where I Can Help the Most

Targeted Streaming TV Ads

Bravo Ad Solutions leverages the Beeswax and The Trade Desk DSPs for fully managed streaming ads — saving campaigns 30–40% compared to the next best providers.

Other Full-Service DSPs

Simpli.fi (Political)$35 CPM
Other Full-Service DSPs$30–$50 CPM
Management Fee25–40%

Higher costs, less transparency, no intent data advantage.

RECOMMENDED

Bravo Ad Solutions

Streaming TV CPMCompetitive
Management FeeOnly 15%
Average Savings30–40%

Fully managed. Intent data powered. Hyper-local targeting.

Vendor to 20+ Agencies

Nationwide

Hyper-Local Expertise

Mayors to School Boards

30–40% Savings

vs. Simpli.fi & others

Intent Data Powered

JustPlainData.com

The Intent Data Advantage

Using justplaindata.com intent data, we can send messaging that resembles what people are currently searching Google for. This means your TV ads, direct mail, and digital outreach align with what voters are already thinking about — gas prices, housing costs, healthcare — making every impression dramatically more effective.

🔍 gas prices near me🔍 affordable housing CA🔍 healthcare costs🔍 cost of living California🔍 independent candidate

Included: Up to 5 Hours/Week of Consultation & Planning

With full streaming ads budget allocation, you get up to 5 hours per week of hands-on consultation and planning at no additional cost. This covers:

Messaging Strategy

Crafting the right message for each voter segment — what to say, how to say it, and when.

Targeting Optimization

Refining audience segments, geographic targeting, and intent-based delivery for maximum impact.

Execution Planning

Campaign timeline, budget pacing, creative rotation, and performance review — week by week.

* Valued at $2,000–$5,000/month from typical political consultants. Included free with full streaming ads budget allocation.

Everything You Need.
One Partnership.

580K+ Records

Full voter contact data for CA-18

$1,500

Data Warehouse + CRM

Maps, analytics, AI assistant

$1,250

Additional Landing Pages

Custom pages for issues, events, outreach

$200/each

Voter App

Login, routing, personalized talking points

$4,950

$50K+ value

Streaming TV Ads

Fully managed, 30–40% savings

15% mgmt fee

Weekly Consultation & Planning

Up to 5 hrs/wk — messaging, targeting & execution

FREE*

*With full streaming ads budget allocation · $2K–$5K/mo value

Total Data + Platform + App Investment

$7,700+

vs. $102K–$133K+ market value · Save up to 94%